ONLY A G-CLASS CAN JUDGE A G-CLASS
Electric G-Testing SeriesOver two years ago, we sent the Concept EQG back into the late 1970s to experience a wild Sci-Fi space-opera, announcing the idea of an electric G-Class to the world. Now, it’s successor continues its journey through time.
We've pushed the electric G-Class to its limits, from the Arctic Circle to the challenging terrains of Schöckl, proving once again there's no ordinary G-Class project.
What happens when the electric G-Class travels through time to meet its ancestors from the past? Right, it’s going to be judged.
The icons go on three adventures in different climatic conditions. From relaxed cows on mountains over spectacular wildlife observations in the plains all the way to terrified snowmen in the cold – the electric G-Class is tested in every off-road terrain. But watch for yourself.
_ EPISODE 01 – 1980
_ EPISODE 02 – 1990
_ EPISODE 03 – 2000
_CAMPAIGN STILLS: STRONGER THAN TIME.
Travel through 30 years of photography. The look evolves with the three episodes and stages the electric G-Class in breathtaking action chases, observing wildlife photography and a crisp and modern Y2K style.
1980s
1990s
2000s
Agency
antoni garage GmbH & Co. KG x team x (Omnicom)
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene, Christian Kies
Creative Direction: Daniel Duhn, David Kaufmann
Art Direction: Tatiana Pakhmutova
Copywriter: Franziska Brunner
Creative Support: Tim Grötzinger
Client Service Director: Christian Pauli
Account Director: Nikolina Rasic
Account Manager: Maximilian Heib
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Senior Creative Producer: Michael Haller
Executive Strategy Director: Chris Baumann
Content Strategy: Svetlana Herdt
Production
Production Company: Goodhouse Films
Executive Producer: Leonel Dietsche
Producer: Jens Gröger
Director: Anton du Preez
DOP: Alex Khudokon
Editor: Luca Röser
Cast: Josefa Höckenschneider, Thore Jarosch
Service Production:
80s: PS1
Executive Producer Peter Schellnast
1st AD Gregor Budde-Petrusch
Junior Producer Robert Pop
90s: Sharkprod
Executive Producer France: Gil Kenny
Prod. Manager: François Demoro
Loc. Manager: Toni Karkalar
1stAD: Andreas Mészaros
2000s: Pine
Executive producer: Joel Rostmark
Executive producer: Adam Holmström
Producer: Sofia Björkman
1stAD: Tobias Reiner
Post-Production
Online/SFX/3D:
80-90s: Juice Studio
2000s: New Format
Postproduction Supervisor: Thorsten Rutz
Grading: Stefan King Color Grading
Sound Studio: The Vibe
Producer Sound: Lukas Lehmann
Music: AMP GmbH
Music Supervisor: Patrick Kattoura
Stills
Photographer: Peter Kaaden