MERCEDES-AMG F1 Team – season 2020
by Mercedes-BenzAfter the start of the 2020 F1 season was canceled due to the COVID-19 outbreak, fans worldwide were left wondering when they would see their idols race again. It took several months, but on July 5th, racing would finally begin at Spielberg, Austria.
To tease the delayed season start, we produced a film that filled empty race tracks, pit boxes, and grandstands with the iconic sounds of F1 racing, hinting toward the excitement, adrenaline, and mania that would finally return soon.
_TEASER
_THE AMG EMOJI
Amidst global protests and outcries after the murder of George Floyd, the Mercedes-AMG F1 team made a historic stance – and colored their iconic silver arrows black. To promote this new livery, we gave our fans what they've long been waiting for: a Merc' F1 emoji. For the launch of the emoji on all our social platforms, we produced this film, spreading our ambition for inclusivity and diversity.
AGENCY
antoni_garage
Executive Creative Direction: Marcell Francke
Creative Direction: Christian Kies, Christopher Hoene
Art Direction, Motion Graphics & Edit: Tatiana Pakhmutova
Creatives: Daniel Duhn, David Kaufmann, Tomic Lee
Account Direction: Roman Zeitz
Producer: Claudia Weingart
Sound: GINGER x MassiveMusic