Dear Believers
Esports campaignWORLDS is the pinnacle of the League of Legends esports calendar. In 2024, the journey took players from Berlin to Paris, culminating in a global final in London. The stakes? The title of world champion.
Previous campaigns brought fans inside the game — surreal CGI worlds, hyper-stylized action, fantasy. But what about the players? The real ones.
In 2024, we left the fantasy behind — and focused on the reality of greatness.
Becoming a pro isn’t magic. It’s obsession. Discipline. Doubt. Belief.
Esports athletes aren’t characters in a game. They are the game.
And they deserve to be seen for what they truly are: top-level athletes. 🎮🔥
_The Film 👾
A film that tracks the rise of a young dreamer — from fan to future pro. A visual anthem to the quiet grind, the early losses, the personal wins. A celebration of potential — and the people who dare to chase it.
_SCREENGRABS 🎮 🪩
_CAMPAIGN STILLS 🧚♂️
Agency
antoni garage GmbH & Co. KG x team x (Omnicom)
Executive Creative Director: Christian Kies
Creative Direction: Simon Cazzanelli, Arnt Christmann
Art Direction: Tatiana Pakhmutova
Copywriter: Marie Sept
Script Development: Tatiana Pakhmutova, Marie Sept
Head of Creative Production: Marjorie Jorrot
Senior Creative Producer: Sergii Eisenstadt
Senior Account Manager: Carolin Lazar
Production
ANORAK Film
Director: Will Hooper
DOP: Jake Scott
Executive Producer: Felix Knabel
Producer: Elias Mittelstaedt
Production Assistant: Ilaria Rizzo
Casting: Kharmel Cochrane Casting
Production Designer: Chelsea Oliver
Art Director: Sanela Spajic
Stylist: Suna Kazic
HMU: Zvezdana Svetozarevic, Irena Miletic
Editor: Sam Allen
Editing Studio: The Assembly Rooms
VFX: Stray
Creative Director: Carl Norton
VFX Supervisor: Dan Williams
Executive Producer: Misha Stanford-Harris
VFX Producer: Rosalien van der Bom
2D Lead: Rebecca Clay
2D Assist: Lucie Brant
CG FX: Max Johnson
DMP: David Gibbons
Online: Alan Maiden
AFX: David Whatley
Colorist: Richard Fearon
Color Studio: Black Kite
Original Music & Sound Design by Next Of Din:
Rafael Rikou, Nora Medin
Service Company: Emote Films