THE RISE OF
THE G-CLASS
Brand CampaignOnce a G-Class, always a G-Class.
Iconic since 1979: the G-Class has stayed true to itself for over 40 years, while seamlessly adopting groundbreaking innovations. In 2024, it embarks on its next journey: for the first time, the G-Class comes as a fully electric vehicle.
Our campaign celebrates this milestone, staging the icon as an unstoppable power as it conquers new terrains and rises to new heights.
_The Rise of Electric.
_ The Rise of Thrill.
_ The Rise of Adventure.
_CAMPAIGN STILLS
Agency
antoni garage GmbH & Co. KG x team x (Omnicom)
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Gün Aydemir, Christian Kies
Creative Direction: Augusto Santos, Mathias Wilke
Art Direction: Tatiana Pakhmutova
Copywriter: Marie Sept
Head of Art Direction: Tim Grötzinger
Client Service Director: Christian Pauli
Account Director: Larissa Schenkat
Account Manager: Maximilian Heib, Lena Cremers
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Senior Creative Producer: Michael Haller, Meike Kornrumpf
Executive Strategy Director: Chris Baumann
Production
Zauberberg Productions GmbH & Prettybird
Director: Jora Frantzis
DoP: Natasha Braier
Managing Partner: Andrea Roman , Frank Siegl
Executive Producer & Partner: Juliane Ellrich
Producer: Björn Krüger-Levy, Steffen Gregorowius
Production Coordinator: Dag Pepeonik , Vitor Bunkenburg
1st AD: Michael Salven
Service Production: Entity
Post Producer: Andreas Roteneicher, Cora Shanglin Ge
Editor: Michael Weicker / Sander Houtkruijer
Grading: Nicolas Gautier
VFX Studio / CGI - Spellwork
VFX Supervisor:Eric Schächter
VFX Editing: Maciej Sowilski
Music: Simon Heeger / 2wei Audio
Mix: Kraatz Studios
Inhouse CD: Marta Carbonell Amela
Online Artist: Neil Reynolds, James Johnston, Thomas Hansen, Mike Robinson, Philipp Fehlin, Kalle Max Hofman, Sam Hencher, Lonnie Bahr, André Bittencourt, Tom Freeman