FUTURE 2021 – Concept EQG
by Mercedes-BenzLast year, Mercedes-Benz presented their concept for an electric G-Class. We imagined the year 2021 through the eyes of 1979, the year the G-Class was born.
The adventures of “Future 2021” are a strange journey through space and time – featuring aliens, talking robots, and odd creatures.
_FILM GRABS
_CAMPAIGN STILLS
A retro-futuristic nostalgia featuring the cast of the film together with its main hero – the Concept EQG.
We even transported Mercedes-Benz’ Chief Design Officer Gorden Wagener into sci-fi realms. In “EQGorden” he gets into conversation with the film cast, talks about the Concept EQG, gives insights into the design process and how they preserved the original DNA of the G-Class.
_EQGorden
AGENCY
Executive Creative Direction: Marcell Francke, Tilman Gossner
Creative Direction: Christopher Hoene, Christian Kies
Copywriter: Daniel Duhn, David Kaufmann
Art Direction: Tim Groetzinger, Tatiana Pakhmutova
Client Service Director: Christina Müller
Account Team: Christian Pauli
Head of Creative production: Marjorie Jorrot, Aras Sehatkar
Head of Strategy: Juliane Krause-Akelbein
PRODUCTION
Production Company: ANORAK Film GmbH
Executive Producer: Christoph Petzenhauser
Producer: Toni Jaschke
Director: Nina Holmgren
DOP: Mauro Chiarello
Production Designer: Robin Brown
Styling: weRelease.studio
Service Production: Radioactive Film
Executive Producer: Kate Galytska
Producer: Antonina Patramanska
1st AD: Val Semko
Art Director: Zhenia Popovichenko
Drone : Zodiac film
Music: Georg von dem Bussche
Sound Design: Wenke Kleine-Benne
VFX: Time Based Arts
STILLS
Photographer: Alice Schillaci
Online: RECOM