100 years of trademark

by  Mercedes-Benz

For the 100th anniversary of Mercedes-Benz's iconic star trademark, we decided to create a social campaign that celebrates its global impact.

In the 60-second film, we honored the star's pop-cultural legacy, heritage, and future vision. As the lead art director, I had a great chance to develop the design language. With the clever mix of technical drawings and modern visuals, developed together with motion designer Vincent Dumond, sound design by Studio Teiwas, and the help of many creatives, we have created another benchmark for our brand. Here's to the 100 years. :)

ADC 2022 1x Silver Nail – Motion Design