Night Series
by Mercedes-MaybachA stills campaign for the most progressive Maybach design package – the Night Series.
Featuring striking black design parts and and intricate details, the Night Series sets the Mercedes-Maybach brand off towards a new, younger, more daring direction.
For this, we created a stills campaign that sets the Night Series and its drivers apart from the mundane, ordinary status quo – literally. At the heart of our campaign, rebellious moments of magic contradict the expected – the so-called „Flashes of Unorthodoxy. “
_WELCOME TO BEYOND.
For this stills campaign, we created a white world, representing the clean, slick, and intangible status quo. Staged in this abstract world, the flashes of unorthodoxy appear like dark islands. Unique and mythical flashes of the unknown.
Agency
Managing Director: Marcell Francke
Executive Creative Direction: Christian Kies
Creative Direction: Daniel Duhn, David Kaufmann
Copywriter: Gaia Bonetti
Art Direction: Tatiana Pakhmutova, Kateryna Tkatchenko
Account Director: Christian Pauli
Account Management: Alina Epp
Head of Creative production: Aras Sehatkar
Strategy Director: Chris Baumann
Production:
Photographer: Calvin Pausania
Production: Services United
CGI & Post Production: recom Berlin
Light: Lighthawk Berlin
Styling: Niki Pauls & Sophie Bohmeier
H&M: Susanna Jonas