Immortal G-Class
by Mercedes-BenzA car that lasts forever deserves drivers who live forever.
For over 40 years, the G-Class has passed the test of time. It is not without reason that around 80% of all G-Classes ever built are still on the roads. The campaign “Immortal G-Class” sets a monument to this unique longevity.
This is a journey into a fantastic universe of immortal beings: the world of vampires. Supernatural powers meet supernatural power.
Cannes Lions 2022 – 3x Shortlists – Direction, Production Design, Sound Design
ADC 2023 – 1x Gold, 2x Silver, 3x Bronze
_A LOVE THAT LASTS FOREVER.
At the heart of the campaign: a modern interpretation of the classic Romeo and Juliet story. Globally acclaimed superstar rapper Young Jewell leads a double life. On the one hand, Nathan – is young, naive, and hopelessly in love with her. On the other hand, glamour, excess, and her mysterious followers. The eccentric and conspiratorial entourage is thirsty for the high life – and more.
"Immortal Love" is an eight-minute film epic about acceptance, diversity, the conflict of two worlds that could not be more different, and a secret love that overcomes these trenches — a topic as relevant as ever, released on the day of love – Valentine's Day.
_IMMORTAL
FILM GRABS
_CAMPAIGN STILLS
_VAMPIRES ARE SOCIAL CREATURES.
Over a dozen clips extended the campaign „Immortal Love“ across all social media channels. From interactive quizzes over humorous vampire shorts to a vampire’s guide to car care.
Agency
Founder: Tonio Kröger, André Kemper
Managing Director: Marcell Francke, Tilman Gossner, Daniel Dürbeck
Executive Creative Direction: Marcell Francke, Tilman Gossner
Creative Direction: Christopher Hoene, Christian Kies
Copywriter: Daniel Duhn, David Kaufmann
Art Direction: Tim Groetzinger, Tatiana Pakhmutova
Lead Digital Creative & UX: Katsche Platz
UI Design: Verena Haber
Client Service Director: Christina Müller
Account Director: Marica Pignatelli
Account Management: Nikolina Rasic, Miriam El Mostaqui
Head of Creative production: Marjorie Jorrot, Aras Sehatkar
Creative Producer: Meike Kornrumpf, Stefan Bader, Sandra Stueker
Head of Strategy: Juliane Krause-Akelbein
Production
Production Company: ANORAK Film GmbH
Executive Producer: Christoph Petzenhauser
Producer: Toni Jaschke
Director: Sebastian Strasser
DOP: Benoit Soler
Production Designer: Robin Brown
Costumes: Florie Vitse
Service Production: Radioactive Film
Producer: Serafima Kutsenko
1st AD: Val Semko
Art Director: Zhenia Popovichenko
Editor: Mischa Meyer
Post-Production Online: The Mill
Producer: Konrad Weser, Imogen Pai
Creative Director: Dan Williams
VFX Supervisor: Stefan Susemihl
2D Lead: Tom Freeman
CG Lead: Dave Hempstead
Compositors: Lonni Wong, Neil Reynolds
Matte Painting: Jiyoung Lee
Sound Studio: String and Tins, London
Producer Sound: Rachel Hough
Sound Engineer: Lawrenc Kendrick
Music: Playdis Berlin
Music Coordinator: Jade Miranda
Music by: Georg von dem Bussche
Colour Grading: Slaughterhouse Berlin
Colorist: Romola Davies
Stills
Photographer: Antonio Afonso
Online: POP.