The world’s Fastest Family
by Mercedes-AMG AMG MOTORSPORT — Season 2022
Affalterbach, south Germany — home to the world’s fastest family. This nickname is what AMG employees, customers, drivers and fans gave themselves decades ago. Today, it still holds true and speeks to the tight-nit, loyal and passionate community that is AMG.
We honored this community with a film that explores the true definition of “family”.
_THE CAMPAIGN FILM
_THE AMG F1 POSTERS
Each season, the Mercedes-AMG F1 team has a unique poster for every race. We wanted to continue this tradition with a completely new approach. The unique and beautifully crafted collage style of the Australian illustrator Tanya Cooper brought it a more joyful and unexpected look.
_CAMPAIGN KEY VISUAL
AGENCY
antoni_garage
Executive Creative Directors: Christian Kies, Christopher Hoene
Creative Direction: David Kaufmann, Daniel Duhn
Art Direction: Tatiana Pakhmutova
Account Director: Christian Pauli
Strategy Director: Chris Baumann
Account Management: Miriam El Mostaqui
Creative Production: Marcus Wetschewald
FILM PRODUCTION
Director: Alex Hulsey
Director's Assistant: Sam Aminzadeh
1st AD: Hendrik Holler
Executive Producer: Christoph Petzenhauser
Producer: Björn Krüger-Levy
Production Assistant: Elias Mittelstaedt
Director of Photography: Mathieu Plainfossé
Production Designer: Pan Patellis
Costume Designer: Dorothee Hohndorf
Postproduction: Katalyst Berlin / Steffen Röthinger & Lukas Roßmanith
Producer Postproduction: Mattias Kirsche
Grading: Stefan King, Berlin
Editor:
David Davidson, TRIM London
Alan Rexroth, Berlin
Dennis Karsten, Berlin
Sound Design & VO Rec.: String & Tins
Sound Designer: Joe Wilkinson
Music Composer: TEIWAS Studios Berlin
Casting London: Hannah Birkett Casting, London, UK
POSTER:
Illustrator: Tanya Cooper
Art Direction: Tatiana Pakhmutova, Jan Steinke, Laura Hess, Timna Tomisa